Beaute is a relatively unknown brand that is stocked by Coco Beau. The Liqui Gel stain is exactly that, a stain for the lips and cheeks. It is quite a good stain on the cheeks, just be careful with it as you could end up with beetroot coloured cheeks! But when applied lightly it wears well. On the lips it is good as a base stain or for a full effect you can layer it until the desired effect is achieved. Personally I think it is better when used as a stain.